Table of Contents
Assignment #2: Beverage Container
The objective of this assignment is to develop a parametric model on Digital Project that can convert itself from one consumer's “perfect beverage container” to another just by changing a few over-arching parameters.
Description of design drivers
The following bullets outline the objectives of my Jamba Juice container designs for three specific demographics and their locations:
- Create a cup for a very hungry consumer (from the Midwest) that is easy to drink out of and provides him or her with a large, filling portion of Jamba Juice.
- Develop a portable container for the health-conscious, on-the-go mom from California. This cup must be slosh/spill-proof and fit in the cup holder for the car, be easy to hold, and hold the “right” healthy portion of Jamba Juice.
- Make a small, sturdy, easy-to-hold cup for little kids (anywhere) who tend to get messy.
Logic diagram
CAD models
Put your files here so that others can have a play. See the above explanation on how to upload and link files.
Parametric variations: Images
Here are some examples of what happens when I vary the parameters….
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Lessons learned
- How to use (some of the basic features of) Digital Project!
- Don't be afraid to give new things a try or to ask for help
- Breathe! :)
Discussion
As a Jamba Juice employee, I think I have to comment on this one: Your three demographics are creative and appropriate, and the cups certainly reflect them well. Your design varies from a very standard looking cup (the kid's) to two very unusual looking cups, which is, to me, a great use of the parameters. One thing of note–Jamba Juices are always drunk through a straw, so this would have been an interesting addition to the design (ie a swirly, playful straw for kids, a fat straw for midwesterners, a long, thin straw for active moms).
Ben you worked at Jamba Juice? Awesome.
Charity, I liked that the concept for each of your three cups was highly developed and detailed. You not only outlined the profile of the consumer you were picturing, but also the specific situations they might find themselves in (you touched on this in your presentation) that form design drivers, like the busy mom who's running from the gym to school to pick up the kids and all over the place etc. I had the same thought as Ben about straws and how that factors into your designs. It might be neat to see concepts where there's a specialized spout or built in straw that's parameterized.
If these cups were actually to be manufactured, it might be interesting to add a parameter that controls the amount or weight of the plastic at the bottom of the cup - particularly designs 1 and 3 (midwest and children). This parameter could perhaps be linked to the radius of the opening for sipping or overall ratio of shapes in the cup to keep it from tipping over when full of liquid - particularly since Jamba is thick and could pull a cup over pretty easily if tipped.
I liked the fact that your first design is very simple compared to the other two. It just goes to show the power of the parametric model. I also tried to incorporate this into my design and found it serves to impress the viewer when you can show somebody what looks like a simple two minute model and then change a single parameter to “morph” it into something completely different.
Another thing I like was how you were able to find parameters which spread across the three demographics in different ways. For example, the side profile was important to the midwesterner because it maximized volume whereas it was important for the child for gripping issues.
I like the variation in each of the designs. It seems that each one fits the parameters and user well. I think that you did a wonderful job, I know both of us struggled with the program and I know that you have come away with a greater understanding of parametrics and how to incorporate new more intricate constraints.